How much more profit could you make?

It’s dead simple – just fill in the information about your website below and see how much more you could make if you improved your conversion rate (or we helped you to do so).

This calculator is for sites which transact online, ie the definition of a conversion on the website is making a sale, eg etailers, travel agents…

Sales per year

Enter your website sales only (ie exclude sales from other channels such as high street stores, mail order catalogues etc). Ex VAT of course

Gross margin

Your average gross margin across all website sales including delivery charges (if you've included delivery revenues in Sales) and after other variable costs such as payment processing and customer service costs.

Current conversion rate

Enter your conversion rate.

If you don't know your conversion rate we can help you calculate it.